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Term insurance is the purest form of life insurance, meant only for protection. A term insurance plan offers financial protection for a fixed period in return for a regular premium. The money your nominee receives as a payout (called the death benefit) can help cover important costs such as your children’s education, healthcare expenses, and daily needs like food and clothing.
Term insurance is the most affordable type of life insurance. A term insurance plan works on a simple principle: you pay a fixed premium for a chosen period (called the policy term), and if you pass away during that time, your family receives the sum assured (death benefit). It focuses only on protecting the financial needs of your dependents in your absence. Since it does not include any savings or investment component, the entire premium goes towards life cover, which is why term insurance premiums are cheaper.
Term insurance is not a savings or investment plan. It does not offer maturity benefits or returns. Its only purpose is to provide financial protection to your family if you are no longer around to support them.
At ACKO Life Insurance, we believe life insurance should do one thing well: protect your family financially in case you are not around. It stands between uncertainty and your family’s financial security. That’s why ACKO Life’s sole focus is on providing straightforward life protection, without any hidden agendas. We offer only term life insurance, built purely to do what life insurance is meant to do: protect.
While many life insurance products combine protection with savings or investments, we keep term insurance clear and purpose-driven, so its role is never diluted. By separating life insurance from complicated investments, we deliver transparent and genuine value. This protection is easy to understand, affordable to maintain, and dependable when families need it most.
Pure protection isn’t just a concept. Here’s how it shows up in practical ways for you and your family.
The ACKO Life Flexi Term Insurance Plan is built around the core purpose of term insurance, protecting your family financially. It focuses only on life cover, without combining protection with savings or investment components. At the same time, it offers flexibility in coverage options, allowing you to choose a plan that fits your life stage and responsibilities.
Below are the key features of the ACKO Life Flexi Term Insurance Plan.
| Category | Details |
| Sum Assured | ₹10 lakh up to ₹90 crore |
| Entry Age | 18 to 65 years |
| Policy Term | Flexible policy term options available |
| Premiums | Designed to be affordable for long-term life cover |
| Tax Benefits | Available as per applicable tax laws |
| Claim Settlement Ratio | 99.29% |
| Claim Process | Fully digital process with document upload. |
| Death Benefit | Available |
| Critical Illness Cover | Available |
| Accidental Death Benefit | Available |
| Accidental Total Permanent Disability Cover | Available |
| Claim Assistance | Dedicated support for claims |
| Customisable Coverage | Available |
The cost of term insurance depends on a few basic factors, such as your age, the amount of life cover you choose, the policy term, and your health and lifestyle. Since term insurance focuses only on life protection, it is generally more affordable than other types of life insurance.
The easiest way to know how much your term insurance will cost is to calculate it based on your age, income, and coverage needs.
You can get ₹1 crore term insurance coverage starting at just ₹18/day*
The right time to buy a term insurance plan is as early as possible, because the earlier you buy, the cheaper it is and the longer your family stays protected. When you wait even 5-10 years to buy term insurance, your premium can increase by thousands, and you will have a shorter number of years of protection.
The image below explains how buying term insurance early can help reduce premiums.


Life often comes with long-term responsibilities. These can include repaying loans, supporting your children’s education, managing everyday household expenses, and taking care of ageing parents.
Without adequate life insurance, families may have to:
Term insurance helps provide financial stability during such times by ensuring your family has a dedicated life cover. It is designed to replace lost income and support your loved ones in maintaining their standard of living, even in your absence.
There are different types of term insurance plans available in India. While the core purpose remains life protection, these plans vary in structure and features.
| Plan Type | Maturity Benefit | Coverage Pattern |
| Pure Term (Level) | None | Fixed throughout |
| Term with Return of Premium | Premiums returned | Fixed throughout |
| Increasing Cover | None | Increases periodically |
| Decreasing Cover | None | Decreases over time |
| Convertible Term | None | Fixed, can convert later |
| Group Term Life Insurance | None | Employer-linked |
This is the most basic and popular type of term plan where the sum assured remains fixed throughout the policy term.
Features:
Best for: Anyone looking for inexpensive life coverage without additional features.
TROP provides life cover and also returns all your premiums if you survive the policy term.
Features:
Best for: People who want life protection along with the assurance of getting their money back at the end of the term.
With an increasing term insurance plan, your coverage automatically increases every year to keep pace with inflation or growing responsibilities.
Features:
Best for: Young professionals who expect their income, lifestyle, and financial needs to increase over time.
With a decreasing term insurance plan, your coverage amount decreases gradually during the policy term, matching your loan balance.
Features:
Best for: Borrowers who want protection for large loans that reduce over time.
It allows you to convert your term plan into a whole life or endowment policy later, without the requirement of any medical tests.
Features:
Best for: Individuals who are unsure of their needs in the future and would like flexibility to switch plans later.
It is a term life insurance policy provided by the employer to employees as an additional benefit.
Features:
Best for: Employees desiring basic life insurance through their workplace.
Life insurance plans are designed for different needs. Understanding how term insurance compares with other life insurance options can help you choose a plan that matches your priorities and financial responsibilities.
At ACKO Life Insurance, the approach to life insurance is centred on clarity and a singular purpose: providing 100% pure protection without any added complexities. With that perspective, here’s how term insurance compares with other types of life insurance plans.
| Aspect | Term Insurance | Investment-Linked Life Insurance Plans |
| Primary purpose | Life protection | Protection combined with savings or investments |
| Premium cost | Lower | Higher |
| Returns | No returns | May offer returns based on market or policy performance |
| Life cover | Higher cover for the same premium | Lower cover for the same premium |
| Complexity | Simple and easy to understand | More complex structures |
| Focus | Financial security for the family | Long-term savings along with insurance |
| Example | 1 crore term insurance2 crore term insurance50 lakhs term insurance | ULIPs, endowment plans, and savings-linked life insurance |
Let’s understand how term insurance works in the simplest way possible. All you need to do is follow these simple steps to see how a term plan protects your family:
The first step is to figure out how much term insurance coverage you actually need. The coverage amount is also known as the sum assured (the money your family would receive if you pass away). So, it’s one of the most important decisions because it directly affects your family’s financial security and also your policy premium.
The next thing you’ll want to do is choose how long you want your term insurance coverage to last. The policy term means how many years your plan will provide protection, and there are some simple ways to decide this:
Now that you have determined your term insurance coverage and policy term, your next step is to choose your premium payment option. The premium payment option can impact your budget, payment convenience, and long-term financial planning; thus, it is best to choose a premium payment option that you are comfortable with. You can choose either:
1. Regular Pay:
2. Limited Pay (10-15 years):
When you buy a term insurance plan, you’ll need to go through a quick medical check-up. This step is called medical underwriting. This is an important step of the process because it ensures your premiums are based on your actual health conditions.
Once your application and medical underwriting are done, your term insurance policy is issued. This is when your coverage officially starts, and you will receive your policy document (digitally or physically) with all the details about your plan.


Among all life insurance products available, term insurance provides the highest coverage at the lowest premium.
Comparative costs (aged 30 male, ₹1 crore term insurance cover):
Term insurance focuses only on protection, which allows higher coverage at lower premiums compared to other life insurance plans. Here’s how term insurance helps your loved ones in real life:
Household debt refers to the total amount of money families owe to banks or financial institutions, which includes home loans, car loans, education loans, personal loans, and credit card loans. How term insurance helps:
Term insurance removes that persistent thought in the back of one's mind: "What would happen to my family were I not around?" Here's how such peace of mind helps in daily life:
Choose how your family receives money:
To insurers, “smoker” means not just someone who smokes cigarettes. It includes someone who consumes any form of nicotine.
This includes:
The process to buy a term plan is simple and straightforward. Follow the steps below:
Add details like your age, income, and lifestyle information to get an estimate.
Select the life cover amount and policy duration based on your needs. Use online premium calculators to get an estimate of the right coverage amount and premiums.
Answer health-related questions honestly. The medical tests required depend on your age and the coverage amount you're applying for. Some of the common term insurance medical tests include basic physical examination(height, weight, blood pressure), Blood tests, etc.
Once approved, complete the payment to activate your policy. Some of the common payment modes include Net banking, Debit/Credit card, UPI, and Digital wallets.
Tip: Pay annually to save compared to monthly payments
Choosing a term insurance plan is about understanding what your family may need. Instead of looking for the “best” plan, it helps to focus on a few key factors that determine whether a plan is right for you.
Start by estimating how much financial support your family would need if you are no longer around. This usually depends on your income, existing loans, everyday expenses, and future responsibilities such as children’s education or family care.
A sufficient life cover ensures your family can manage their lifestyle and obligations without financial strain. When calculating the right coverage amount, there are two simple ways to estimate your needs:
A. Human Life Value Method:
Annual Income × Number of working years remaining
Let’s say you’re 35 years old and earn ₹12 lakh per year. You plan to retire at 60, which means you have 25 working years left.
According to the Human Life Value (HLV) method, your ideal life insurance cover would be: ₹12 lakh × 25 years = ₹3 crore
B. Needs-Based Calculation:
Coverage needed = Total Financial Obligations + Emergency Fund + Future Goals.
It is calculated based on your family’s financial needs and goals. Let’s say, you have a home loan of ₹60 lakhs, Education fund for 2 children: ₹50 lakhs, Parents' healthcare reserve: ₹20 lakhs, Family's 10-year expenses (₹6 lakhs annually): ₹60 lakhs and Emergency fund: ₹10 lakhs.
Then, the total coverage needed is ₹2 crore.
The policy term is how long your life cover remains active. Many people choose coverage until retirement or until their dependents are financially independent. Selecting the right policy term helps ensure protection during the years it is needed most.
A term insurance plan is meant to support your family at a difficult time. It is important to understand how the claim process works and whether it is clear, transparent, and easy for your loved ones to follow.
Simple policy terms make it easier for families to understand what is covered and how claims work. Avoid plans that mix protection with multiple features that may add complexity or confusion later.
Choose a premium amount that fits comfortably within your long-term budget. Since term insurance is a long-term commitment, affordability plays a key role in keeping the policy active without stress.
At its core, term insurance is meant to provide life protection. Plans that focus only on this purpose keep the intent clear, costs lower, and coverage straightforward for families.
Read more about other term insurance options based on your life stages and financial goals.
Your term insurance needs evolve as your responsibilities grow. Here is an illustrative guide to help you understand how coverage may change at different life stages.
| Life Stage | Age Range | Typical Financial Obligations | Suggested Coverage Range | Illustrative Annual Premium Range* |
| Young Professional (Single) | 22–28 | Student loans, parents’ support | ₹50L – ₹1 Cr | ₹3,000 – ₹6,000 |
| Newly Married | 28–32 | Home loan planning, spouse protection | ₹1 – ₹1.5 Cr | ₹8,000 – ₹12,000 |
| New Parent | 30–35 | Home loan, child education | ₹1.5 – ₹2 Cr | ₹12,000 – ₹18,000 |
| Growing Family | 35–40 | Loans + education for two children | ₹2 – ₹3 Cr | ₹18,000 – ₹30,000 |
| Mid-Career | 40–45 | Remaining loans + college costs | ₹2 – ₹2.5 Cr | ₹25,000 – ₹40,000 |
| Pre-Retirement | 45–55 | Final obligations + spouse security | ₹1 – ₹2 Cr | ₹40,000 – ₹80,000 |
You want to ensure your family's financial security in the event of your passing. However, you need to determine how much coverage you require or what the cost will be. That's where a Term Insurance Calculator comes in. In simple terms, a Term Insurance Calculator helps you determine how much insurance you need and how much it will cost. It's like a virtual assistant that takes the guesswork out of protecting your loved ones financially.
Here are some of the most common coverage options to explore:
Buying a term insurance plan is a practical option for everyone, especially those who are financially dependent, to secure their family’s finances in case something unfortunate happens. Here’s a list.
To take a term insurance policy, you must fulfil certain eligibility criteria defined by the insurer. Knowing these criteria helps you select the appropriate plan.
Note: Satisfying these conditions gives you a seamless approval process and brings you closer to ensuring your dear ones' future.
Term insurance gives financial help to your family. However, it’s important to know what it does and doesn’t cover. Always read the policy document to understand the full list.
| What is Covered in Term Insurance: | What is Not Covered in Term Insurance: |
| Death Due to Illness | Death Due to Suicide in the First Year |
| Death Due to Accidents | Death from Risky Activities |
| Death Due to COVID-19 or Other Pandemic Diseases | Death from Criminal Acts |
| Death Due to Natural Causes | Death Due to pre-existing illnesses (undeclared) |
When you apply for a term insurance plan, the insurer will ask for a few basic documents to confirm who you are, understand your health and finances, and decide the right coverage for you. Below is a list of the key documents required:
| Document Type | Is It Mandatory? | Why It’s Needed | When It’s Required |
| Age Proof | Yes | To verify your age and calculate the correct premium | For all applications |
| Identity Proof | Yes | For KYC and identity verification | For all applications |
| Address Proof | Yes | For address verification and communication | For all applications |
| PAN Card | Yes | For tax compliance and income verification | Usually required for all policies |
| Income Proof | Yes | To confirm financial eligibility for higher coverage | When coverage exceeds ₹50 lakhs |
| Passport-size Photograph | Yes | For policy records and identity confirmation | For all applications |
| Medical Reports | Conditional | To assess health risks during underwriting | When coverage exceeds ₹50 lakhs or the age is above 40 |
| Bank Account Details | Yes | For premium payments, refunds, and claim payouts | For all applications |
| 3 Years ITR | Conditional | For financial underwriting | When coverage exceeds ₹1 crore |
| Net Worth Statement | Conditional | To justify very high coverage amounts | When coverage exceeds ₹5 crore |
Before you file a term insurance claim, you need to have a few important documents ready. Here is a list of documents required for a life insurance claim as per IRDAI.
For natural death:
For accidental death:
For death abroad:
This is how a claim settlement process for term life insurance works:
Note: Always keep copies of all submitted documents and maintain regular follow-up with the insurer’s claims team for updates.
Understanding why claims get rejected helps you avoid these pitfalls:
| Rejection Reason | Prevention Strategy | Remedy if Rejected |
| Non-disclosure of medical history | Disclose all health conditions honestly | Usually none (claim denied) |
| Material misrepresentation | Provide accurate information in proposal | Very difficult to overturn |
| Policy lapsed (non-payment) | Set up auto-pay, pay within grace period | Revive policy within 2-5 years |
| Death during waiting period (suicide) | Only first 12 months exclusion | None - premiums returned |
| Death due to excluded causes | Read policy exclusions carefully | Depends on specific exclusion |
| Documentation incomplete/incorrect | Submit all original documents promptly | Resubmit with correct documents |
| Suspicious circumstances | Maintain transparent records | Investigation, possible legal action |
| Fraud/intentional concealment | Be completely honest | Claim denied + possible legal action |
Yes, NRIs (Non-Resident Indians) can buy term insurance for NRI in India. It is easy and safe.
Buying a term insurance plan in India is a smart choice for NRIs (Non-Resident Indians). Here are some of the benefits of buying NRI term insurance:
Understanding these common terms will help you make better choices when buying a term insurance plan in India. Here is a list of some of the most important term plan terminologies.
| Terminology | Definition |
| Premiums | The regular amount agreed to paid (monthly, quarterly, half-yearly or annually) by the policyholder. |
| Maturity Benefit | Amount paid by the insurer when the policyholder outlives the policy term. |
| Death Benefit | Amount paid to the nominee if the policyholder passes away during the policy term |
| Policy Term | Total duration of financial protection and benefits. |
| Insured Person/ Life Assured | Person covered under the policy. |
| Insurer | The policy provider that accepts the risk and pays for losses during the policy term. |
| Sum Assured/ Coverage | Amount the insurer pays during a claim. |
| Riders | Add-ons for extra protection, like Accidental Death or Critical Illness. |
| Grace Period | A window/time to pay premiums after the due date before the policy becomes inactive. |
| Lapse | Premiums are not paid, and the policy is not revived within the grace period, leading to a loss of coverage and no payout for beneficiaries. As per the Insurance Regulatory and Development Authority of India (IRDAI) guidelines, a term insurance policy that lapses due to non-payment of premiums generally loses coverage. The benefits can only be restored if the policy is revived within the permitted time as per policy terms. |
| Free Look Period | A window/time the insurer gives to the policyholder to review and cancel the policy without surrender charges. |
| Underwriting | The evaluation process insurers use to check your health, lifestyle, and other factors to determine your premium and application approval. |
ACKO Life Insurance is a fully IRDAI-licensed insurer focused on providing clear and dependable term insurance. A structured claims process and dedicated support help ensure families receive assistance when they need it most.
With ACKO Life, buying a term plan is simple, quick, and transparent — with zero confusion.
Before you buy term insurance, it’s natural to have many questions. It’s an important product that takes time to finalise, so you want to be sure about your choices. Here are some answers to common questions people have about term insurance in India.

ACKO Life Insurance is doubling down on its protection focus, prioritising term insurance while also planning to expand into pensions and annuities, said the company's CEO Sandip Goenka, during an interaction with Moneycontrol. Read more

ACKO Tech, the parent company of ACKO General Insurance, has announced its expansion into the life insurance sector with the launch of ACKO Life Insurance. The company's debut offering is ACKO Flexi Term Life Insurance Plan. Read more

ACKO Tech, the parent company of ACKO General Insurance, has launched ACKO Life Insurance with its new Flexi Term Life Insurance Plan. This move marks ACKO's expansion from general to life insurance. The ACKO Flexi Term Life Insurance Plan offers customizable coverage to adapt Read more
Disclaimer: The content on this page is generic and shared only for informational and explanatory purposes. It is based on industry experience and several secondary sources on the internet, and is subject to changes. Please go through the applicable policy wordings for updated ACKO-centric content, and before making any insurance-related decisions. For full disclaimer kindly click https://www.acko.com/life/disclaimer/